EMBA Alums, Students & Faculty,
For the March event we have a fantastic workshop opportunity - Market Research Hacks for Startups with Dan Casas-Murray. https://theleaninnovator.com/masterclass-how-to-start-a-business/
Don’t miss it! See below for more details!
WHEN: Thursday, March 14, 2019 5:30 PM – 7:30 PM
WHERE: Sienna, 1480 Eureka Rd, Roseville https://www.siennarestaurants.com/roseville/
When someone asks you to hear a business idea, you usually experience an impassioned pitch that identifies a big problem and an elegant solution. "Very admirable, indeed!" you think. But the trained business person in you asks questions like, "How will the idea make money? Is there really a product-market fit? What would the go-to-market strategy look like?" Providing a useful critique can be challenging without spending more time than you'd like on research. But in this workshop, we'll uncover some open source tools and search techniques that can shorten research time down to an hour or so while still delivering holistic, meaningful data. You can pass along the process or use it to collaborate on a project. Learn about Market Research for Startups and help others vet their ideas quickly.
What participants will walk away with:
After this workshop, you'll be able to help others learn about their target markets by collecting evidence of customers' online behavior. You'll learn about methods and tools that:
Reveal the language customers use to describe their problems.
Show the conversations they're currently having.
Tell you what they're actually purchasing.
Point to the influencers that are shaping customer communities.
This will be a facilitated, small group workshop. Participants will divide into small groups and collaborate on guided research tasks after short intervals of instruction.
Things to bring:
An internet connected device with a browser. Laptops are preferred but not necessary.
We look forward to seeing you!
Your OEMBA Board