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2nd Thursdays - Traction Testing for Startups - Folsom

  • The Cliffhouse of Folsom 9900 Greenback Ln Folsom CA, 95630 United States (map)

EMBA Alums, Students & Faculty,

Please join us for November’s 2nd Thursday featured speaker Dan Casa Murray for Traction Testing for Startups!

You’re officially an Entrepreneur!  You identified a problem and have a solution that will help a lot of people, so now you just need to show it to customers.  It’ll sell itself!

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You may have discovered that there are a literal ton of advertising services out there, and they all claim to ‘help you grow your business.’  Hiring a marketing firm sounds like the next logical step until you get that 4 or even 5-digit proposal figure. There’s one thing for certain, then: you don’t have enough money to try it all, so you’re just going to have to use your business acumen and pick the right channel.

This is starting to sound like a weekend in Vegas.

You can skip the financial hangover if you take this class, however.  The Lean Innovator will give you a framework that will help you pick advertising systematically identify traction-producing channels so you can pick the right advertising methods that work for your business.

You’ll learn all the marketing categories that are out there - both online and offline - and how to test them quickly and cheaply.  Then, you’ll learn to identify the ones you can test right away. Of these, there will be a channel that likely outperforms the others, so that will be your core channel.  And that’s how you’ll know where to advertise.

You’ll walk away from this class with a plan that will help you avoid gambling with your ad spend dollars so you can get solid results from your marketing efforts.

We look forward to seeing you!

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